Saturday, August 17, 2013
The cash cow; better known as college football
Collegiate athletics consist of two types of sports; Revenue and non-revenue. The Revenue Sports are football and Men's basketball. These two sports generally fund the entire athletic departments at major universities. College basketball while popular, doesn't produce monetarily like college football does. The Cash Cow; known as College Football, rules the land. College football is religion in certain parts of America. In Alabama where there are no professional sports teams, college football is king. Between The University of Alabama and Auburn University; the state of Alabama has the last 3 national championships in football. The University of Nebraska has a rich tradition in college football as well. The Cornhuskers have national championship pedigree and rich tradition on the gridiron. These are just two examples of places in America where college football is king. Excessive demand and rabid fan bases of major universities; have allowed The 5 major conferences to cash in with extremely lucrative TV deals. The 5 major conferences are: The SEC,(South Eastern Conference) The ACC, (Atlantic Coast Conference) The PAC 12, (Pacific 12) The Big 12, and the Big 10. These five conferences have signed TV rights deals in excess of 15 Billion dollars. The insane popularity of college football is the catalyst for these huge tv contracts. Olympic sports such as swimming/diving, and soccer are funded by universities with the revenue from the cash cow; college football. Lucrative TV contract allow conferences to evenly distribute wealth among their member schools. The cash cow; college football keeps athletic departments afloat. Revenue from college football makes it possible for universities to have bowling teams, and to my surprise bass fishing teams. College football is the de facto minor league of the Most popular professional Sport; The NFL. The NFL is a cash WHALE, but being a cash cow is such a bad thing either.
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